WorldWide Tech & Science. Francisco De Jesús.
Research firm Gartner highlighted the importance of apps as a tool to increase smartphone customer loyalty, as part of its analysis of the device market in the first quarter of 2011.
In a statement, Roberta Cozza, principal research analyst for the company, noted: “Every time a user downloads a native app to their smartphone or puts their data into a platform's cloud service, they are committing to a particular ecosystem and reducing the chances of switching to a new platform. This is a clear advantage for the current stronger ecosystem owners Apple and Google. As well as putting their devices in the context of a broader ecosystem, manufacturers must start to see their smartphones as part of a computing continuum.”
Unsurprisingly, Gartner’s figures showcased the strong growth of Google’s Android platform, which increased its market share to 36 percent from 9.6 percent. Apple’s iOS also increased its share, to 16.8 percent from 15.3 percent. Of the top-tier platforms, two platforms lost share, with Symbian OS plummeting to 27.4 percent from 44.2 percent, and RIM’s BlackBerry dropping to 12.9 percent from 19.7 percent.
The figures also noted a “modest” sales performance for Microsoft’s Windows Phone 7, despite the company’s success in generating an app ecosystem around the platform. During the three months, 1.6 million Windows Phone units were sold, compared with 2.1 million powered by Microsoft’s legacy Windows Mobile platform. It was noted that in the long term, Nokia’s support for this platform will help build momentum.
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